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Alexander and the Terrible, Horrible, No Good, Very Bad Day

Blog Outreach

Work
Outreach
Writing
Supervising
Reporting

Distributor
Walt Disney Studios Motion Pictures

I managed a blog outreach campaign to market the 2014 film “Alexander and the Terrible, Horrible, No Good, Very Bad Day.” The film has grossed over $100 million worldwide.

Steps included:

  • Writing the messaging
  • Building the signup process
  • Answering questions
  • Supervising staff
  • Reporting results
alexander