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The Hunger Games: Catching Fire

Blog Outreach

Work
Outreach
Writing
Supervising
Reporting

Distributor
Lionsgate

I managed a blog outreach campaign to market the 2013 blockbuster film “The Hunger Games: Catching Fire.” The film has grossed nearly $865 million worldwide.

Steps included:

  • Writing the messaging
  • Supervising staff
  • Building the signup process
  • Answering questions
  • Reporting results
catching-fire